Every seller is going to have specific goals, but typically there are two constants when selling a home: To make the best return on investment possible, in the shortest amount of time. In order to do this, here is what you can expect through the selling process...let's take it from the top:
A knowledgeable, local real estate agent is going to be crucial in maximizing your ROI and getting your property sold quickly. According to the National Association of REALTORS, owners that decide not to hire a licensed real estate agent to help sell their property are leaving approx. 25% profit on the table. Here's why:
Selling and pricing your home is all about knowing the local housing market. Just like any other job, when you are fully committed you become an expert in the field you work. Same goes for real estate agents- they spend all day looking at homes, examining market movements and studying neighborhoods. Along with the day-to-day practical knowledge, real estate agents have a plethora of tools at their disposal to help an owner price their home correctly in various market conditions.
One of the most important parts of a real estate agents job is marketing your property. You can expect me to do the following and more for your property: competitive market analysis brochures, submit listing in local trade publications, premium online placements (Zillow, Trulia, etc), interactive videos, robust social media campaigns, email blasts and newsletters specific to your property, professional photography, staging, exclusive buyer agent events, open houses and much more.
Negotiating is what I do best. There are a lot of scenarios that will determine how much leverage we have in a negotiation- are there multiple buyers? how many days on market when an offer is received? what are the contingencies they are asking for? Each deal is unique and each negotiation needs to be tailored to service your goals to maximize your return.
Real Estate agents have access to all the standard California Association of REALTORS contracts and disclosure forms to make the offer to close process as simple and straightforward as possible. The various forms legally needed in each transaction can be confusing. Let your REALTOR handle the paperwork.
Once we accept an offer and the escrow period starts, there are a ton of complexities and things that can happen- including much more paperwork! I have no problem going over the same document with a client as many times as needed until it is understood. My goal is to make the process as less stressful as possible for you. To make sure it happens, we take everything one step at a time until the buyers funds hit your account.
If you are considering selling your home, a good place to start is to estimate what your property may currently sell for. Click on the following link to generate a custom home report specific to your property. Or click on the link below that to create a current market report that can be updated and emailed to you daily.